After spending the early part of 2013 introducing new small cars like the CLA and the all-electric B-Class to the U.S. consumer, the German automaker returned its attention on Wednesday to a car with deep ties to its image as a luxury marque: the S-Class.
Mercedes unveiled a completely redesigned version of the car, which is set to go on sale in September as a 2014 model. It’s the sixth generation of the venerable sedan that’s been on sale since 1972.